• Why Smart Sellers Don’t Chase the Market,Latosha Kennedy

    Why Smart Sellers Don’t Chase the Market

    And Why “Testing the Waters” Might Sink Your Net Proceeds Let’s talk about something I see way too often—and it costs sellers both time and money: Chasing. The. Market. Here’s what that means—and how to avoid it like a seasoned pro. What does “chasing the market” even mean? When a seller prices the

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  • Avoiding the Overpricing Trap: How to Price Your Home to Sell (Not to Sit),Latosha Kennedy

    Avoiding the Overpricing Trap: How to Price Your Home to Sell (Not to Sit)

    If you’re thinking of selling your home, it’s tempting to shoot high and “just see what happens,” right?I get it—you want top dollar. You’ve put in work, you’ve got memories, and Zillow might’ve whispered a flattering number in your ear. But here's the thing... Overpricing your home is one of the fa

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  • Why Sellers Want to Overprice (and Why That’s a Risky Move),Latosha Kennedy

    Why Sellers Want to Overprice (and Why That’s a Risky Move)

    When it’s time to sell, every homeowner wants top dollar—understandably. You’ve invested time, money, maybe even blood, sweat, and DIY tears into your home. So it’s only natural to want to squeeze every dollar out of the sale. But here’s the truth: Overpricing your home isn’t a strategy - it’s a tra

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